Available for new projects
— Be Awesome Everywhere —
Scale Marketing Content Creation without the AI Slop
Build better connections with your target market
- Total transparency
- Timely delivery
- Flexible pricing
- Expert content
- Revenue-driven campaigns
- Consistent communication
— Who We Are —
Medin Marketing is a holistic marketing firm specializing in content creation and distribution
Get consistent messaging across all channels: website, social media channels, emails, landing pages, and traditional channels.
Work with us to get more sales from your marketing efforts.
Industries We Serve
01
SaaS
02
Tech
03
E-Commerce
04
Fintech & Finance
05
Hospitality
06
Real Estate
07
Healthcare
08
Legal
09
Tax
Don’t see your industry here?
We adapt the playbook to any market — tell us about yours.
What People Like You Say About Us
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Role, Company
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— Case Studies —
Our Work
Service name
Case study headline goes here
50% increase in revenue
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Service name
Case study headline goes here
50% increase in revenue
Placeholder case study detail. Replace with the full write up: the challenge, what Medin Marketing did, and the outcome.
Curious what this would look like for your pipeline?
— Our Marketing Services —
Everything Your Brand Needs to Thrive
01
Digital Presence
- Website Content Creation
- Social Media Management
- Email marketing
- Search Engine Optimization
02
Traditional & Physical
- TV & Radio Advertising
- Billboard ads
- Print Media
- Event Marketing
03
Audience & Authority
- Brand Identity & Positioning
- Influencer Marketing
- Thought Leadership Content
- Community Building
Not sure which of these you need?
We will map the right mix to your goals on a short call.
— Our Method —
We Don’t Guess
We Investigate
Medin Marketing is built on deep audience research.
We collaborate with your team and Subject Matter Experts (SMEs) to extract accurate and insightful information. We partner with creators (writers, editors, designers, videographers) on your behalf to scale marketing efforts as needed.
We test, improve and pivot where necessary to find what works.
01
Deep Audience Research
We embed in your business to find every little detail about your target market.
02
Brand Extraction & Alignment
We identify and build for your unique voice and value proposition.
03
Unified Deployment
We help you publish across every relevant channel simultaneously.
— The Difference —
Why Business Stay With Us
Revenue-driven campaigns
Every campaign is built around the numbers that matter to your business. We tie content decisions to pipeline and sales, not vanity metrics.
Total transparency
You see the plan, the progress and the performance at every stage. Nothing about your campaign is a black box.
Timely delivery
We publish on the schedule we agree on. Your calendar stays full and your momentum stays intact.
Consistent communication
You always know who to talk to and where things stand. We keep the conversation open between reporting cycles.
Flexible pricing
Our scope adapts to your stage and budget. You pay for the work you need, and it scales as you grow.
Expert content
Real writers, editors and designers create your content. It is researched, reviewed and unmistakably yours.
Start a conversation with us
— The Process —
How It Works
The Consultation Call
During this call, we discuss your:
- Business
- Marketing goals
- Baseline visibility metrics
- Ideal buyer personas
- Past marketing approaches
- Current marketing challenges
If your goals align with our strategies, we send you a custom proposal.
Proposal & Agreement
You receive a clear proposal outlining:
- The scope of our service
- Deliverables
- Reporting structure
- The pricing
If you agree with the proposal, we will send you an invoice and contract.
If you don’t agree with the proposal, it can be changed for the right offer.
After signing and paying, we proceed to onboarding.
The Onboarding
For the onboarding, we gather everything about your business:
- Your business details
- Products/services
- Your brand voice
- Brand guidelines
- Unique Selling Points
- Your customer’s language
- And more!
It’s all about you.
Auditing and Planning
Our team reviews your existing website pages, social media pages, past email campaigns, internet mentions and other channels.
They also review your competitors.
At the end, we:
- Look for gaps and opportunities
- Create a plan and share it
- Set up tracking and analytics tools
Content Research & Execution
Find Your Why
We don’t start writing until we truly understand your “why.”
We conduct one-on-one interviews with your technicians, sales team, and product experts to extract the raw truth and specialized knowledge that AI cannot replicate.
We look for the exact problems your business solves that aren’t listed in generic brochures.
Cultural & Linguistic Mapping
We research the specific nuances of your target market. We document the local vocabulary and cultural touchpoints that build trust.
Content Creation and Distribution
We take the “soul” of our researched content and adapt it for every medium.
A single core strategy dictates the copy for your website, social media posts, email newsletters, and even traditional TV ads or physical billboards.
Reporting
Every month, we review the predetermined visibility metrics and performance data with you.
We show you:
- How your content is performing
- What we’re tweaking for the next sprint
- How your marketing is driving your revenue
Next, we double down on what has worked.
Six steps from first call to published work
— Medin Marketing Guiding Principals —
“For us, marketing is not just about getting someone to do what you want; it’s also about solving problems and treating the consumer with the dignity they deserve.”
Medin Marketing team
Mission
Our mission is to bridge the gap between a business and its target market using meaningful content that accurately reflects a brand, educates the consumer and builds loyalty.
The goal is to drive consistent leads using qualified traffic to your website and other channels.
Vision
Our vision is to have a world where consumers are not spammed or tricked into buying things they don’t want.
We want a world where marketers earn the consumers’ trust in a respectable and sustainable manner. We set this standard for marketers and businesses.
Core Values
Full Transparency
We keep communication open, set realistic expectations, and actively share progress along the way. We want you to be at peace throughout.
Professionalism
We are professionals in our conduct and marketing practices. It reflects in how we communicate, make decisions and conduct your campaign.
Empathy over Tricks
We put ourselves in the consumer’s shoes to provide exactly what they need to make the next best decision. Content only succeeds when the consumer feels understood.
Ingrained Branding
If a business owner doesn’t recognize their own voice in their marketing, we haven’t done our job. Our content is bold, direct, and unmistakably you.
— Meet the Founders —
Meet the Founders
We didn’t start Medin Marketing to add more noise to the internet. We started it to fix a misrepresentation.
After years in the editorial and SEO world, we noticed a painful trend: businesses were being reduced to generic marketing fluff and lately, “AI slop”. Some brands didn’t recognize their own voices on their websites, and consumers were being treated like data points rather than people.
We decided to do things differently. We are Kenyan women and believers in marketing as a generous act of service. We started Medin Marketing to bridge the gap between your physical work and your marketing channels. We want your business to Be Awesome Everywhere!
01
Rael
The Heart of Fulfillment
Rael is the quality police at Medin Marketing. She’s an expert at leading content teams with an adamant refusal to settle for mediocrity. She ensures that every word we publish serves the purpose.
She leads collaborations with your technicians and Subject Matter Experts to extract the raw data that shapes your strategy.
When Rael is not making career moves, she’s traveling, enjoying the peace of a good read, cooking a healthy meal, or spending quality time with her family and friends who became family.
02
Nelima
The Voice of the Client
Nelima is a writer at heart and a strategist. She has spent her career obsessing over what makes a “good read” and how to turn that into business growth.
She leads the client-facing side of Medin to ensure that every brand we partner with feels seen and understood in the deliverables and results.
Outside of work, you’ll likely find Nelima tucked away with a thriller novel, seeking a new adventure, or getting more hours of sleep.
— Contact Us —
Partner with Medin Marketing
Tell us about your goals and challenges